I just love Heineken’s marketing. A month ahead of the climax to the best club competition in the world, Heineken have started to plug the UEFA Champions League final with a brand new ‘storytelling’ commercial shot in Spain. A costly exercise but it helped building and delivering the story across the world as the video has had more than 1.8 million views. Think big ;) If you liked this then take a look at Heineken’s ' Social media challenge - Meet the World in One City ', ' Football Vs Girlfriends ', ' THINK BIG KARAOKE ' and the awesome ' Surprise Roulette '.