There are plenty of content marketing types out there to benefit from. The key is for the content to provide information or entertainment, usually for free, in support of a business goal. A few examples of what most of us are trying to get out of content marketing are: * Driving traffic to key landing pages * Spreading brand awareness * Building relationships * Bringing in revenue * Generating social shares and backlinks When it comes to your content marketing strategy it can be difficult to decide which types are going to resonate with your audience and personas. You have to think about what types of content are relevant to your business and industry but also what will effectively promote your business and encourage the most engagement. The below is not a definitive list of content types, don’t be afraid to try out new things too, it’s always good to experiment. Blogs - this comes in at number 1. Blogg...
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A super list of blog titles (and blogging ideas) for when you're stuck! As these are used and abused I’d be careful not to copy paste but try to customise these titles. They do work in getting attention, give it a try, but then your content ( Content? What's that?? ) will need to be just as good. How to ____. How to ____ in X Steps. X Secrets You Didn't Know About ____. What ____ Doesn't Want You to Know. X Lies You've Been Told About ____. X Myths About ____ You Probably Still Believe. X Things We Learned From _____. X Predictions About the Future of ____. X Quotes About the Future of ____. X Inspirational Quotes to Help You ____. The One Thing You've Been Missing to ____. The Worst Advice You Can Hear About ____. The Best Advice You Can Hear About ____. Read What These X Experts Have to Say About ____. Why We Love ____ (and You Should Too!) ____ 101: All the Basics You Need to Know. The Beginner's Guide to ____. The Intermediate Guide to ____. The Expert...
These nonprofit marketing resources and tools listed are here to help new and growing nonprofits set up their tech and tool stack appropriately to help scale their mission. Many of these nonprofit marketing resources and tools have free plans or heavily discounted plans for organizations. Design Canva – Free nonprofit marketing design tools The design tool made with nonprofits in mind. Discover the easy way to create high-impact social media graphics and nonprofit marketing materials. Register now to get Canva’s premium features for free. As a nonprofit, you know the importance – and challenges – of spreading the word. With the free Canva for Nonprofits program, you get access to premium design tools to help you create impactful nonprofit marketing and campaign materials. Canva is easy to use, so your whole team can use it. Canva for Nonprofits has everything you need to create powerful marketing campaigns. Create social media posts, presentations, infographics, websites, reports...
Ever heard of the 70/20/10 content rule? It was created by Cola-Cola to foster marketing innovation and it can be applied it to your content strategy too. The goal is to allocate different percentages of your budget, time, and efforts to different levels of content marketing. Here's how it works: → 70 percent: 70% of marketing activities are dedicated to low-risk activities. These include blog posts, the usual social media posts, search marketing, etc. It's the marketing that appeals to most. And is the content that pays bills. → 20 percent: 20% is allocated to innovative content ideas. Has something worked particularly well in your 70% bucket? Then, double down on that. Test it. Measure it. And experiment. The goal is innovation. → 10 percent: This is where the fun comes. And where most brands miserably fail. 10% of your content marketing should be allocated to high-risk content. These are the ideas that have never been tested. But they might work. And the best part? Nobody is...
Small businesses need all the help they can get to stand out from their competitors. Content marketing is a cost-effective form of digital marketing that provides measurable ROI for small businesses. Having produced content strategy, articles, podcasts, guides, and other forms of content for many small businesses in Oman and GCC over the past years, I've seen content marketing provide multiple benefits to our clients: 1. Content marketing is a great way to get your product or service in front of new people 2. It's an inexpensive way to build awareness about what you do 3. You'll see an increase in organic traffic, which will help boost your rankings on Google and other search engines 4. Having content that is easy to find online can lead to more conversions for your business 5. Content marketing helps establish credibility with potential customers who are looking for information about the products or services you offer What is your #1 goal for content marketing?
To help you get started, here's a content marketing strategy checklist: Keyword Research: make sure you have a long list of keywords linked to your products, services, or brand. This list should be updated on a regular basis to incorporate new keyword ideas so that you never run out of material. Content Objectives: what are your goals for publishing content? Each piece of material might have its own objective. One goal could be to develop topic authority, while another could be to convert leads. Content Length: what is the expected length of your articles? Long-form material is highly regarded and often obtains higher traction in the SERPs. Keep the text shorter if the topic does not require 5,000 words. Style Guide: create a style guide to ensure that each piece of content has the same voice, tone, and appearance. Include specifics such as brand words' spelling and capitalization, the number of photos to use for each piece, and the number of subheadings to use. Pillar P...
What is content marketing? A quick definition: Content marketing is a type of internet marketing focused on making, publishing, and distributing content specifically for an intended target audience on the web. There's a lot to it than just that. Content marketing is all about finding fresh, engaging, and informative content that your target audience will be interested in so they will return to your site and possibly buy your products or services. The goal is to increase your traffic so that when visitors come to your site, they will find something of value and this will increase your chances of making a sale or getting a lead. This means content that is relevant and useful to your readers. One important point to consider is that content marketing is not just for attracting potential customers through search engines like Google or Yahoo! Search engines don't care how your content is written. They care about backlinks being connected to your website from other sites that are re...
A personal project for the Itzo team, Swimble is the first app to teach kids how to swim. We're designing delightful content in video, audio, illustration and text formats that will take our young users through personalised fun learning pathways. The challenge is creating content that engages the user to the extent that they learn swimming lessons without water - pulling this off will be a triumph of content over context. Visit Swimble .
Redesign sales pitch Working with the talented DataBoat team, we developed key pitch points for presentation to potential partners; this included creating a look and tone that fit with the brand, and improving the information breakdown to properly show the business model and features.
Working with a team across three different time zones, on the MVP of an app whose aim is to spread trusted, timely, and local COVID-19 news and guidelines to under-served minority-language communities. Pitching just the right brand voice for what is necessarily a diverse target user group; switching back and forth between languages for the prototype content; and keeping up with the fast-moving pace of the pandemic and government reactions to it - all these were always going to need agile and creative solutions. Luckily that's what we and the Linqua team thrive on, and we loved every minute of it. Visit Linqua .
Website content Video script We developed online content for FastMovers that reflected their core vision and plans for growth, with SEO and dynamism in mind. The challenge was to create a website that clearly explained the service and its benefits to two very different target markets, while keeping consistency of messaging. We used the same tone and key messaging for our second FastMovers project, writing a script for their international sales video. Visit FastMovers .
Whether you run a brick-and-mortar or an online business, a solid content marketing plan is critical to your success. The two key factors of any successful content marketing strategy are quality and reach. Once you have quality content, whether it’s a blog or podcast, or even an e-store you need to get it to the masses. This makes content reach critical. Because if you can get maximum content reach for your quality content, all your analytics will increase. To help your blog or business grow and be successful, we put together the following definitive guide for maximum content reach. Let’s dive in! Begin with a well-thought-out social media content marketing plan When it comes to gaining maximum content reach for your business, having a good social media strategy is critical. Although it may appear to be a no-brainer when it comes to reaching out to more people, you'd be shocked how few businesses use social media efficiently. Using additional hashtags, especially hashtags unique to...
BritSwim is the leading swimming company in Muscat, part of the Unique Sports Oman group, and it offers highly effective, super fun swimming lessons for every age and every level, delivered by their qualified and dedicated teachers. As the company grew quickly there was a need to create more professional and technical content; from company policies to manuals, from website content to blog posts, and much more! Visit BritSwim and find out more about our work and them.
Duqm 1 is an online investor/tourist guide, aiming to provide travellers, new residents, and business owners in Duqm with an easy and convenient stay while visiting for pleasure or work. The revised site needed to be updated daily, several times, as news came in, and we've been updating and expanding it by adding new jobs, locals’ favourite restaurants, shops, as well as hotels, tour operators, and natural landmarks. If you're planning to go to Duqm, don't forget to visit Duqm 1 first; it'll definitely be useful. Enjoy!