Social media is driven by these three things...

Itzo-Content-Marketing-Engagement

Emotions
Experiences
Engagement
The best brands tick all three boxes.

If your content isn’t inspiring, educating, motivating, amusing, shocking, surprising, moving, empowering, educating or entertaining your audience...

Then you’ll never realise the full potential of what social could do for you.

If your content isn’t making people feel a part of something bigger than your social media page i.e. active participants in the community around your brand...

Then you’ll never convert your followers into fans.

If your content doesn’t drive shares and comments (and you aren’t engaging with your community by responding to their interactions)...

Then you’ll never build strong brand affinity.

Emotions. Experiences. Engagement.

Once you've mastered these you can move on and choose the best type of content marketing for you.
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Content Marketing Strategy Checklist

To help you get started, here's a content marketing strategy checklist:   Keyword Research: make sure you have a long list of keywords linked to your products, services, or brand. This list should be updated on a regular basis to incorporate new keyword ideas so that you never run out of material. Content Objectives: what are your goals for publishing content? Each piece of material might have its own objective. One goal could be to develop topic authority, while another could be to convert leads. Content Length: what is the expected length of your articles? Long-form material is highly regarded and often obtains higher traction in the SERPs. Keep the text shorter if the topic does not require 5,000 words. Style Guide:  create a style guide to ensure that each piece of content has the same voice, tone, and appearance. Include specifics such as brand words' spelling and capitalization, the number of photos to use for each piece, and the number of subheadings to use. Pillar P...
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101 Blog Titles You Need to Know

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Blogging Tips 2022

Effective blogging has a purpose, even more so when you think about business optimisation strategies and increased brand/product awareness. If you can keep the end reader informed/entertained enough to click on the CTA at the end of a blog post, then you have done the job as a "blogger."  Blogging is one of the many channels that allow brands to build trust and credibility and a real connection with their customers. A gold mine if used the right way. Blog genuinely and tap into topics that trigger your customer's interests, not only when you want them to make a purchase, but way ahead of that. * Write blogs that speak to people in different stages of the buyer's journey. Not all blogs are top of funnel. * Don't build the house before you have the blueprint. Know where you're going with your content and why. * Use social listening to find out what people are asking, and blog to answer those questions. * Point readers to the next right step. Might be deeper lear...
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Quick solutions to improve page loading speed

If a page takes longer than three seconds to load, more than 25% of users will click away to another search result. That's what SEO experts say. So here come 10 tips on reducing site and page loading time, which in especially in ecommerce or affiliate sites will potentially help you make more money. 1. Use a content delivery network (CDN) 2. Find a web stack built for speed 3. Choose a mobile-responsive design 4. Use pop-ups sparingly 5. Decrease thumbnail image sizes 6. Compress file and image sizes 7. Minify JavaScript and CSS files 8. Remove broken links 9. Reduce the number of HTTP requests 10. Implement Full Page Caching A site that is optimised for speed not only enhances the user experience (UX) but can also help to boost your search engine rankings. Site loading is part of on-site SEO which is better explained in Google's overall evaluation of page experience .
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15 best images from Google Street View

Google Street View , launched in 2007, is a technology featured in Google Maps and Google Earth and provides panoramic views from positions along many streets in the world. Google cars around the globe take photos of pretty much everything, with the result being funny, embarrassing or even dramatic at time. Here are some of the best, worst and unexplained moments captured by Google's cameras: The famous 'Horse Boy' from Aberdeen, Scotland. Very weird, from Japan. A 'quiet' village in Colombia. Can't find a caption for this... Priceless! Busted on camera! The typical women fight in Russia. A drink too many? When that time comes... Perfect timing! This is believed to be a fake. Flying? Another great moment to fall! Even crows eat pizza. Yes, very secret. Not everyone loves Google!
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The best landing page

More than one offer on a page can overwhelm customers. The best landing pages have one offer. Yep, ONE offer. But they’re PACKED with: * Statistics / results * Case studies * Testimonials * Captivating copy * The language of the customer * Benefits (not just features) * Solutions to common pains It’s better to sell one idea properly, than not sell five ideas at all. If you're planning to direct traffic to your landing page through an email campaign then take time to look at these FREE email marketing services .
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