Beginners guide to SEO

ITZO-content-beginners-seo-guide


For those new to SEO we have added all the major and minor points that are required to do for a new website.
It's important to notice that you should keep 90% of your focus on content and backlinks as everything else is depends on them.

SEO Basics:​
Set up GSC and Bing Webmaster Tools
Set up Google Analytics (GA)
Install and configure an SEO plugin (Wordpress)
Generate and submit a sitemap to GSC and Bing
Create a Robots.txt
Check Webmaster Tools for any manual actions
Make sure the site is indexed

Keyword Research:​
Identify the competitors
Find the main keywords
Find long-tail keyword variations
Create a keyword map
Analyze the page intent of ranked results
Make a list of questions being asked
Check the target keyword difficulty

Technical SEO​:
Ensure the site is using HTTPS
Check for duplicate versions of the site
Check for crawl errors and fix them
Improve site speed
Check for broken internal and external links
Find and fix HTTP links on HTTPS pages
Use SEO-friendly URL structure
Add schema markup
Check the page depth
Check for redirects (301 & 302)

On-Site + Content SEO​:
Check & fix duplicate or missing title tags
Check & fix duplicate or missing meta descriptions
Find & fix multiple H1 tags
Improve title tags, meta descriptions and page content
Perform a content audit and prune low performing content
Add alt tags to images
Improve internal linking
Check for keyword cannibalisation
Update content to ensure its still relevant

Off-Site SEO​:
Audit competitor backlinks
Perform link intersect analysis
Find and reach out to unlinked mentions
Look for new link building opportunities
Optimise Google My Business listing (GMB)

Quick shortcut:
Basic SEO is mostly one-time job.
Technical and On-page SEO can be handled by tools like Screaming frog.
You can add keyword research and linkbuilding to weekly or monthly schedules depending on your requirements.

On our blog we often post about SEO. Cool, take me to SEO guides and tips.
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