Instagram is not for the weak

 Itzo Instagram Content

You have to be aware of what's happening around you and so much more.

When preparing a content strategy for a brand, you can't just put educational content there.

People aren't interested in just getting educated.


Remember - On Instagram people are there to scroll through visually appealing images and reels. You have to create content that fits in, if you want to convert your followers into your buyers.

Let's discuss a few types of content that you should consider including in your content strategy:

√ Timely content: If there's an upcoming event or a festival that is important for your audience. You don't want to leave it. Make content around it and see the engagement go up.

√ Trending content: Something or the other is always trendy. If you make content around it, people will find it relatable.

√ Original content: Educational content will come here. This type will be unique to your business.

√ Snackable content: Not everyone will have time to go through a carousel at times. Create a single post with pointers. You'll have their attention.

√ Actionable content: Adding CTA is very important. It guides your audience.

√ Inspiring content: As much as a simple quote, can stir emotions. Harness the power of storytelling for your brand.

√ Short videos should be a part of your strategy. Instagram is all about visuals. Credibility increases 10x when you're talking directly.

And lastly, remember to interact, interact and interact, not just posting.

***BONUS *** Get 12 Instagram tips nobody tells you!


If you are a business, well established or a start-up, big or small,  looking for an effective content strategy, get in touch and let's develop something awesome together!

Labels

Worth a read?

Image

101 Blog Titles You Need to Know

  A super list of blog titles (and blogging ideas) for when you're stuck! As these are used and abused I’d be careful not to copy paste but try to customise these titles. They do work in getting attention, give it a try, but then your content ( Content? What's that?? ) will need to be just as good. How to ____. How to ____ in X Steps. X Secrets You Didn't Know About ____. What ____ Doesn't Want You to Know. X Lies You've Been Told About ____. X Myths About ____ You Probably Still Believe. X Things We Learned From _____. X Predictions About the Future of ____. X Quotes About the Future of ____. X Inspirational Quotes to Help You ____. The One Thing You've Been Missing to ____. The Worst Advice You Can Hear About ____. The Best Advice You Can Hear About ____. Read What These X Experts Have to Say About ____. Why We Love ____ (and You Should Too!) ____ 101: All the Basics You Need to Know. The Beginner's Guide to ____. The Intermediate Guide to ____. The Expert
Read more
Image

Blogging Tips 2022

Effective blogging has a purpose, even more so when you think about business optimisation strategies and increased brand/product awareness. If you can keep the end reader informed/entertained enough to click on the CTA at the end of a blog post, then you have done the job as a "blogger."  Blogging is one of the many channels that allow brands to build trust and credibility and a real connection with their customers. A gold mine if used the right way. Blog genuinely and tap into topics that trigger your customer's interests, not only when you want them to make a purchase, but way ahead of that. * Write blogs that speak to people in different stages of the buyer's journey. Not all blogs are top of funnel. * Don't build the house before you have the blueprint. Know where you're going with your content and why. * Use social listening to find out what people are asking, and blog to answer those questions. * Point readers to the next right step. Might be deeper lear
Read more
Image

Content Marketing Strategy Checklist

To help you get started, here's a content marketing strategy checklist:   Keyword Research: make sure you have a long list of keywords linked to your products, services, or brand. This list should be updated on a regular basis to incorporate new keyword ideas so that you never run out of material. Content Objectives: what are your goals for publishing content? Each piece of material might have its own objective. One goal could be to develop topic authority, while another could be to convert leads. Content Length: what is the expected length of your articles? Long-form material is highly regarded and often obtains higher traction in the SERPs. Keep the text shorter if the topic does not require 5,000 words. Style Guide:  create a style guide to ensure that each piece of content has the same voice, tone, and appearance. Include specifics such as brand words' spelling and capitalization, the number of photos to use for each piece, and the number of subheadings to use. Pillar Pa
Read more
Image

Beginners guide to SEO

For those new to SEO we have added all the major and minor points that are required to do for a new website. It's important to notice that you should keep 90% of your focus on content and backlinks as everything else is depends on them. SEO Basics:​ Set up GSC and Bing Webmaster Tools Set up Google Analytics (GA) Install and configure an SEO plugin (Wordpress) Generate and submit a sitemap to GSC and Bing Create a Robots.txt Check Webmaster Tools for any manual actions Make sure the site is indexed Keyword Research:​ Identify the competitors Find the main keywords Find long-tail keyword variations Create a keyword map Analyze the page intent of ranked results Make a list of questions being asked Check the target keyword difficulty Technical SEO​: Ensure the site is using HTTPS Check for duplicate versions of the site Check for crawl errors and fix them Improve site speed Check for broken internal and external links Find and fix HTTP links on HTTPS pages Use SEO-friendly URL structu
Read more
Image

Quick solutions to improve page loading speed

If a page takes longer than three seconds to load, more than 25% of users will click away to another search result. That's what SEO experts say. So here come 10 tips on reducing site and page loading time, which in especially in ecommerce or affiliate sites will potentially help you make more money. 1. Use a content delivery network (CDN) 2. Find a web stack built for speed 3. Choose a mobile-responsive design 4. Use pop-ups sparingly 5. Decrease thumbnail image sizes 6. Compress file and image sizes 7. Minify JavaScript and CSS files 8. Remove broken links 9. Reduce the number of HTTP requests 10. Implement Full Page Caching A site that is optimised for speed not only enhances the user experience (UX) but can also help to boost your search engine rankings. Site loading is part of on-site SEO which is better explained in Google's overall evaluation of page experience .
Read more
Image

How to rank (almost) every article on search engines

Backlinks help you rank high on Google, it's a fact. Here's a simple 3-step framework for ranking almost every article on the TOP SERP positions without spending a fortune on backlinks. 1. Choose high-intent keywords Huge brands often miss a ton of high-quality, low-volume, long-tail keywords. That's your place to shine. 2. Write the best article on the given subject. Look, Google is smart. No need to try hacking the algorithm. If your article is the best in the world for the users' intent, you'll be 1st. User-first content always beats SEO-first content. 3. Don't forget about internal links By linking similar articles in the same niche internally, Google considers you a "topic authority website." This allows you to rank your content faster and better. Hope you enjoyed this quick and effective backlinks guide. And don't miss all our SEO and Content  tips and guides !
Read more