Content #goals

Startups don't have time or money for slackers. Everything is kept lean, and often the budget is too. You wouldn't make a hire or commission a project unless what you were getting in return was valuable to your business goals. New features have to prove their worth before they're adopted into the product. No dead weight, and everything productive.


We believe that content needs the same care and attention, and the same rigorous tests and experimentation, that you'd apply to any other aspect of your business. Copy is too often an afterthought - but it should be front and centre, because for the most part, it's all your users know about you. 

So, when we're developing content for you - and that could be writing your LinkedIn profile, or putting together a three hour workshop - we first find out, and then keep in mind: what job this content is supposed to do.

Is it moving your customer towards a sale? Is it building trust? Is it conveying your brand voice, the right tone for this message? Is it keeping their attention for those first crucial seconds after they land on your page? In short, is this button, this slide going to align with your business goals and provide value to your customer? If not - sorry, words, you gotta go, we can't spare the screen space. The startup world can be brutal to superfluous sentences and confusing CTAs. 

If you want goal-driven content created just for your startup or SME by our friendly team of writers, get in touch with us at itzo content marketing, and see what happens when every letter of your copy is working for you.

Worth a read?

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101 Blog Titles You Need to Know

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Blogging Tips 2022

Effective blogging has a purpose, even more so when you think about business optimisation strategies and increased brand/product awareness. If you can keep the end reader informed/entertained enough to click on the CTA at the end of a blog post, then you have done the job as a "blogger."  Blogging is one of the many channels that allow brands to build trust and credibility and a real connection with their customers. A gold mine if used the right way. Blog genuinely and tap into topics that trigger your customer's interests, not only when you want them to make a purchase, but way ahead of that. * Write blogs that speak to people in different stages of the buyer's journey. Not all blogs are top of funnel. * Don't build the house before you have the blueprint. Know where you're going with your content and why. * Use social listening to find out what people are asking, and blog to answer those questions. * Point readers to the next right step. Might be deeper lear...
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Content Marketing Strategy Checklist

To help you get started, here's a content marketing strategy checklist:   Keyword Research: make sure you have a long list of keywords linked to your products, services, or brand. This list should be updated on a regular basis to incorporate new keyword ideas so that you never run out of material. Content Objectives: what are your goals for publishing content? Each piece of material might have its own objective. One goal could be to develop topic authority, while another could be to convert leads. Content Length: what is the expected length of your articles? Long-form material is highly regarded and often obtains higher traction in the SERPs. Keep the text shorter if the topic does not require 5,000 words. Style Guide:  create a style guide to ensure that each piece of content has the same voice, tone, and appearance. Include specifics such as brand words' spelling and capitalization, the number of photos to use for each piece, and the number of subheadings to use. Pillar P...
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The best landing page

More than one offer on a page can overwhelm customers. The best landing pages have one offer. Yep, ONE offer. But they’re PACKED with: * Statistics / results * Case studies * Testimonials * Captivating copy * The language of the customer * Benefits (not just features) * Solutions to common pains It’s better to sell one idea properly, than not sell five ideas at all. If you're planning to direct traffic to your landing page through an email campaign then take time to look at these FREE email marketing services .
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15 best images from Google Street View

Google Street View , launched in 2007, is a technology featured in Google Maps and Google Earth and provides panoramic views from positions along many streets in the world. Google cars around the globe take photos of pretty much everything, with the result being funny, embarrassing or even dramatic at time. Here are some of the best, worst and unexplained moments captured by Google's cameras: The famous 'Horse Boy' from Aberdeen, Scotland. Very weird, from Japan. A 'quiet' village in Colombia. Can't find a caption for this... Priceless! Busted on camera! The typical women fight in Russia. A drink too many? When that time comes... Perfect timing! This is believed to be a fake. Flying? Another great moment to fall! Even crows eat pizza. Yes, very secret. Not everyone loves Google!
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The most dangerous selfie!

After the plane crash survivor selfie ,  the extreme selfies  and the do-it-yourself selfie stick  here comes the most dangerous (or stupid?) one! Oh, and did you see Queen Elizabeth's photobombing ?
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