Content #goals

Startups don't have time or money for slackers. Everything is kept lean, and often the budget is too. You wouldn't make a hire or commission a project unless what you were getting in return was valuable to your business goals. New features have to prove their worth before they're adopted into the product. No dead weight, and everything productive.


We believe that content needs the same care and attention, and the same rigorous tests and experimentation, that you'd apply to any other aspect of your business. Copy is too often an afterthought - but it should be front and centre, because for the most part, it's all your users know about you. 

So, when we're developing content for you - and that could be writing your LinkedIn profile, or putting together a three hour workshop - we first find out, and then keep in mind: what job this content is supposed to do.

Is it moving your customer towards a sale? Is it building trust? Is it conveying your brand voice, the right tone for this message? Is it keeping their attention for those first crucial seconds after they land on your page? In short, is this button, this slide going to align with your business goals and provide value to your customer? If not - sorry, words, you gotta go, we can't spare the screen space. The startup world can be brutal to superfluous sentences and confusing CTAs. 

If you want goal-driven content created just for your startup or SME by our friendly team of writers, get in touch with us at itzo content marketing, and see what happens when every letter of your copy is working for you.

Worth a read?

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101 Blog Titles You Need to Know

  A super list of blog titles (and blogging ideas) for when you're stuck! As these are used and abused I’d be careful not to copy paste but try to customise these titles. They do work in getting attention, give it a try, but then your content ( Content? What's that?? ) will need to be just as good. How to ____. How to ____ in X Steps. X Secrets You Didn't Know About ____. What ____ Doesn't Want You to Know. X Lies You've Been Told About ____. X Myths About ____ You Probably Still Believe. X Things We Learned From _____. X Predictions About the Future of ____. X Quotes About the Future of ____. X Inspirational Quotes to Help You ____. The One Thing You've Been Missing to ____. The Worst Advice You Can Hear About ____. The Best Advice You Can Hear About ____. Read What These X Experts Have to Say About ____. Why We Love ____ (and You Should Too!) ____ 101: All the Basics You Need to Know. The Beginner's Guide to ____. The Intermediate Guide to ____. The Expert
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Blogging Tips 2022

Effective blogging has a purpose, even more so when you think about business optimisation strategies and increased brand/product awareness. If you can keep the end reader informed/entertained enough to click on the CTA at the end of a blog post, then you have done the job as a "blogger."  Blogging is one of the many channels that allow brands to build trust and credibility and a real connection with their customers. A gold mine if used the right way. Blog genuinely and tap into topics that trigger your customer's interests, not only when you want them to make a purchase, but way ahead of that. * Write blogs that speak to people in different stages of the buyer's journey. Not all blogs are top of funnel. * Don't build the house before you have the blueprint. Know where you're going with your content and why. * Use social listening to find out what people are asking, and blog to answer those questions. * Point readers to the next right step. Might be deeper lear
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Content Marketing Strategy Checklist

To help you get started, here's a content marketing strategy checklist:   Keyword Research: make sure you have a long list of keywords linked to your products, services, or brand. This list should be updated on a regular basis to incorporate new keyword ideas so that you never run out of material. Content Objectives: what are your goals for publishing content? Each piece of material might have its own objective. One goal could be to develop topic authority, while another could be to convert leads. Content Length: what is the expected length of your articles? Long-form material is highly regarded and often obtains higher traction in the SERPs. Keep the text shorter if the topic does not require 5,000 words. Style Guide:  create a style guide to ensure that each piece of content has the same voice, tone, and appearance. Include specifics such as brand words' spelling and capitalization, the number of photos to use for each piece, and the number of subheadings to use. Pillar Pa
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The 13 Traits of a Good Marketer (And Marketing Team)

  What makes a great marketer and the impact he/she has? 1 - Good marketers question the status quo. They continually ask if they are doing the right tasks the right way and then modify if needed. Bad marketers do things ‘because we always do it this way.’ 2 - Good marketers make it their job to know the market, the competition, and the company’s products better than anyone else - and they share their knowledge with other stakeholders at the company. Bad marketers don’t know the product thoroughly and don’t stay up-to-date with the market landscape. 3 - Good marketers measure themselves on revenue generated. Bad marketers measure themselves on leads generated or traffic generated. 4 - Good marketers feel ownership of the go-to-market process end-to-end. Bad marketers blame the product or the sales team for lack of success. 5 - Good marketers define and articulate a strong and unique position for their company, division, and products. Good marketers use easy-to-understand and straightfo
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Free E-mail Marketing sites

Email marketing allows a brand to connect with its users in a personalized way through email. Brands can advertise specific products, events, or simply company news, and vary the tone and content of an email depending on which target audience or persona type the email is being sent to. Marketing innovations also allow for timed email sends based on past activity from a user on a website enhancing the probability for conversions. If you're looking at using email marketing as part of your strategy we have put together a list of free but reliable sites that allow you to reach huge number of contacts (some of them offer SMS services too). Here we go! MailKitchen 20,000 Emails per month Mailrelay 15,000 Emails per month Mailgun 10,000 Emails per month Vtiger 10,000 Emails per month Enflyer 10,000 Emails per month JangoMail 10,000 Emails per month Sendinblue 9,000 Emails per month Mailjet 6,000 Emails per month SendPulse 2,500 Emails per month Campayn 2,000 Emails pe
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Quick solutions to improve page loading speed

If a page takes longer than three seconds to load, more than 25% of users will click away to another search result. That's what SEO experts say. So here come 10 tips on reducing site and page loading time, which in especially in ecommerce or affiliate sites will potentially help you make more money. 1. Use a content delivery network (CDN) 2. Find a web stack built for speed 3. Choose a mobile-responsive design 4. Use pop-ups sparingly 5. Decrease thumbnail image sizes 6. Compress file and image sizes 7. Minify JavaScript and CSS files 8. Remove broken links 9. Reduce the number of HTTP requests 10. Implement Full Page Caching A site that is optimised for speed not only enhances the user experience (UX) but can also help to boost your search engine rankings. Site loading is part of on-site SEO which is better explained in Google's overall evaluation of page experience .
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