The Definitive Guide To SEO In 2021 - The Rise of Visual Search

 This is the ultimate guide to search engine optimization in 2021.

And let me be clear about something:

This is NOT your average “SEO in 2021” predictions post.

Yes, I’ll cover the most important SEO trends this year.

But you’re also going to see new strategies that are working great right now.

So if you’re looking to improve your SEO next year, you’ll love this updated guide.

The Definitive Guide To SEO In 2021 for Omani Companies - Google Passage Ranking

Is Visual Search an SEO game-changer?

Not yet.

But based on how things are trending, visual search is poised to take off in 2021.

Here’s what you need to know.

Visual Search is Taking Off

More people are conducting more visual searches than ever before.

Just take a look at these stats:

Google Lens has already been used 1 billion times (source).

The Definitive Guide To SEO In 2021 - The Rise of Visual Search

Pinterest gets 600 million visual searches per month (source).
The Definitive Guide To SEO In 2021 - The Rise of Visual Search 2

36% of American consumers have already used visual search (source).
The Definitive Guide To SEO In 2021 - The Rise of Visual Search 3


Visual Search Technology is Insanely Good

Visual search is still in its infancy.

And it already works REALLY well.

Don’t believe me?

Whip open Google Lens on your mobile device and start scanning stuff around your room.

You’ll probably find that it can identify pretty much anything.

Today, Google Lens can identify 1 billion objects. And that number is growing every day.

Heck, I tried Bing’s visual search on my phone. And it works super well.

People WANT to Search With Images

Once you start using it, you’ll quickly notice that visual search is super helpful for:
  • Shopping
  • Directions
  • Identifying landmarks
  • Local business reviews
  • Translation
  • Recipes
  • Nutrition information
  • Lots more
Which is probably why 62% of young consumers want more visual search tech:

The Definitive Guide To SEO In 2021 - The Rise of Visual Search 4


How to Optimize for Visual Search

Earlier this year we conducted one of the first visual search ranking factors studies.

The Definitive Guide To SEO In 2021 - The Rise of Visual Search 5
Here are some of the highlights from that research.

Mobile-Friendly Pages Have a Huge Edge

9 out of 10 Google Lens results came from a site that passed Google’s mobile-friendly test.
The Definitive Guide To SEO In 2021 - The Rise of Visual Search 6

Considering that basically 100% of Google Lens searches are done on mobile devices, it makes sense that Google would prefer mobile-friendly websites.


Traditional Image SEO Still Applies

Our research found that traditional image SEO techniques (like optimizing image filenames and alt text) seem to also help with Google Lens rankings.

And that high-authority pages and sites are more likely to appear as Google Lens results.
The Definitive Guide To SEO In 2021 - The Rise of Visual Search 7


Google Lens Results Tend to Come From Content-Rich Pages

We found that Google tends to pull Google Lens image results from pages with quite a bit of text (1600 words on average).
The Definitive Guide To SEO In 2021 - The Rise of Visual Search 8

At first, this may seem surprising. But when you realize that Google specifically states that the text content on a page is important for image SEO, this finding makes a whole lot of sense.


Next chapter will be all about Domain Authority 2.0

!! DON'T MISS previous chapters of the SEO guide 2021!!





*** This series of articles was taken from Backlinko, who we thank for the great work and tips on SEO shared.***
Labels

Worth a read?

Image

Content Marketing Strategy Checklist

To help you get started, here's a content marketing strategy checklist:   Keyword Research: make sure you have a long list of keywords linked to your products, services, or brand. This list should be updated on a regular basis to incorporate new keyword ideas so that you never run out of material. Content Objectives: what are your goals for publishing content? Each piece of material might have its own objective. One goal could be to develop topic authority, while another could be to convert leads. Content Length: what is the expected length of your articles? Long-form material is highly regarded and often obtains higher traction in the SERPs. Keep the text shorter if the topic does not require 5,000 words. Style Guide:  create a style guide to ensure that each piece of content has the same voice, tone, and appearance. Include specifics such as brand words' spelling and capitalization, the number of photos to use for each piece, and the number of subheadings to use. Pillar P...
Read more
Image

101 Blog Titles You Need to Know

  A super list of blog titles (and blogging ideas) for when you're stuck! As these are used and abused I’d be careful not to copy paste but try to customise these titles. They do work in getting attention, give it a try, but then your content ( Content? What's that?? ) will need to be just as good. How to ____. How to ____ in X Steps. X Secrets You Didn't Know About ____. What ____ Doesn't Want You to Know. X Lies You've Been Told About ____. X Myths About ____ You Probably Still Believe. X Things We Learned From _____. X Predictions About the Future of ____. X Quotes About the Future of ____. X Inspirational Quotes to Help You ____. The One Thing You've Been Missing to ____. The Worst Advice You Can Hear About ____. The Best Advice You Can Hear About ____. Read What These X Experts Have to Say About ____. Why We Love ____ (and You Should Too!) ____ 101: All the Basics You Need to Know. The Beginner's Guide to ____. The Intermediate Guide to ____. The Expert...
Read more
Image

Blogging Tips 2022

Effective blogging has a purpose, even more so when you think about business optimisation strategies and increased brand/product awareness. If you can keep the end reader informed/entertained enough to click on the CTA at the end of a blog post, then you have done the job as a "blogger."  Blogging is one of the many channels that allow brands to build trust and credibility and a real connection with their customers. A gold mine if used the right way. Blog genuinely and tap into topics that trigger your customer's interests, not only when you want them to make a purchase, but way ahead of that. * Write blogs that speak to people in different stages of the buyer's journey. Not all blogs are top of funnel. * Don't build the house before you have the blueprint. Know where you're going with your content and why. * Use social listening to find out what people are asking, and blog to answer those questions. * Point readers to the next right step. Might be deeper lear...
Read more
Image

Quick solutions to improve page loading speed

If a page takes longer than three seconds to load, more than 25% of users will click away to another search result. That's what SEO experts say. So here come 10 tips on reducing site and page loading time, which in especially in ecommerce or affiliate sites will potentially help you make more money. 1. Use a content delivery network (CDN) 2. Find a web stack built for speed 3. Choose a mobile-responsive design 4. Use pop-ups sparingly 5. Decrease thumbnail image sizes 6. Compress file and image sizes 7. Minify JavaScript and CSS files 8. Remove broken links 9. Reduce the number of HTTP requests 10. Implement Full Page Caching A site that is optimised for speed not only enhances the user experience (UX) but can also help to boost your search engine rankings. Site loading is part of on-site SEO which is better explained in Google's overall evaluation of page experience .
Read more
Image

15 best images from Google Street View

Google Street View , launched in 2007, is a technology featured in Google Maps and Google Earth and provides panoramic views from positions along many streets in the world. Google cars around the globe take photos of pretty much everything, with the result being funny, embarrassing or even dramatic at time. Here are some of the best, worst and unexplained moments captured by Google's cameras: The famous 'Horse Boy' from Aberdeen, Scotland. Very weird, from Japan. A 'quiet' village in Colombia. Can't find a caption for this... Priceless! Busted on camera! The typical women fight in Russia. A drink too many? When that time comes... Perfect timing! This is believed to be a fake. Flying? Another great moment to fall! Even crows eat pizza. Yes, very secret. Not everyone loves Google!
Read more
Image

The best landing page

More than one offer on a page can overwhelm customers. The best landing pages have one offer. Yep, ONE offer. But they’re PACKED with: * Statistics / results * Case studies * Testimonials * Captivating copy * The language of the customer * Benefits (not just features) * Solutions to common pains It’s better to sell one idea properly, than not sell five ideas at all. If you're planning to direct traffic to your landing page through an email campaign then take time to look at these FREE email marketing services .
Read more